Primary Responsibilities:
Develop and execute marketing activities to increase local user acquisition, activation (free and paid) and retention, which may include:
Internet Marketing:
Working with the central IM team to drive local business objectives
Optimize search and partner marketing relationships through rigorous analysis of advertising campaign performance, as well as identification, application and communication of best practices
Managing day-to-day relationships with selected marketing partners with a keen focus on maximizing user acquisition and revenue to Skype
Onsite and Direct Marketing:
Leading research and insights on select segments of local users and their Skype experience
Developing and executing marketing campaigns via onsite and direct marketing channels targeted at acquiring and activating certain segments of users, and increasing their activity levels
Executing onsite promotions, including all programming and tracking of creative, and working with external agencies on creative development
Creating and maintaining recurring and ad hoc email comms to targeted Users
Enhancing onsite web and buying experience, education, help, blogs and forums
Measuring and reporting on the efficacy of marketing efforts
Leading key ad hoc projects to drive increased acquisition and activation among target segments
PR/Communications:
Working with local agency to define and optimize local planning, messaging and media outreach
Identifying and supporting activities with local opinion formers, trade and consumer events
Interacting with local Skype community on forums, blogs etc
Evangelizing local user stories
Supporting Activities:
Assisting the broader local team in achieving team goals
Playing an active role in global coordination and best practice sharing for Skype marketing efforts
Requirements
Full fluency in English and the local language (written and oral)
Experience with copywriting, creative and brand development
Minimum of five-six years experience in a high-performance business environment
Background at a top-tier marketing organization, direct marketing agency, internet company or consultancy strongly preferred
Strong analytical skills
Proven ability to take action and achieve results against targeted metrics
Strong interpersonal skills including demonstrated ability to present insights and actionable recommendations in a concise and persuasive manner
Skill and confidence in dealing with people at all levels of the organization
Energetic self-starter, with a desire to work in a results oriented, fast growth environment
Passion for Skype, its community and mission
Special requirements:
Reasonable amount of travel (not more than 20% of time, mainly within the EC)
Ability to manage multiple tasks at the same time
Ref: MARKETING-MKTGMGER-ROW
